Less is more
With the stock market crash of 1929, the ‘Roaring Twenties’ eventually consumed themselves and faded away. This model shows how the colours faded and tailor made returns, now in the form of a sober suit jacket.
Although they are also made in wool, the development of synthetic fibres favours the use of more affordable fabrics. The waist is tucked in, the hat is enlarged and the haircut is a little longer, with sophisticated waves, all with a focus on practicality.
The American model and actress Veronica Webb, who wore the jacket during the Spring/Summer 1992 haute couture show, was the first African-American woman to become the face of a cosmetics company (Revlon).
Coco Chanel had a taste for perfection and detail that led her to design both clothes and accessories, which gave rise to what we know today as the ‘total look’, an expression invented by the Americans in the 1930s to define the Chanel universe.
Karl Lagerfeld understood that the tweed suit was the cornerstone of Chanel’s identity and turned it into a timeless symbol within the maison. In taking over the creative direction, he not only preserved the essence of this iconic design created by Coco Chanel, but constantly reinvented it to keep it relevant in contemporary fashion. Under his vision, the tweed suit ceased to be a simple garment of traditional elegance and became a canvas for innovation, adapting to every era without losing its essence.
