Heritage and Storytelling
Hermès has come a long way, from manufacturing horse saddles to collaborating with great artists to create pieces with emblematic prints such as this one, created by Françoise Faconnet in 1963, or designing the most sought-after handbag in the industry. Just like people, great fashion houses are defined by their history and it is essential to know how to integrate that heritage into brand communication.
The print on this blouse is perhaps one of the most recognisable of the French maison and is called ‘Astrologié’. It appears above all on the famous carrés, a symbol of the brand, and for many years, also of luxury and elegance. Jackie Kennedy herself, the former First Lady of the United States, was very fond of these scarves, and it was not uncommon for her to appear in public with them, including one with the print of this very shirt.
The ‘Astrologie’ print represents a zodiac, a map of the visible stars, one of the oldest known zodiacs being that of the temple dedicated to the goddess Hathor in Dendera (Egypt).
Hermès, the iconic French luxury house founded in 1837 by Thierry Hermès, cemented its reputation for craftsmanship excellence and timeless elegance. With a heritage linked to leather goods and horsemanship, the brand expanded into fashion and accessories, distinguished by the quality of its materials and sophisticated design.
During the 1980s, Hermès was at a turning point under the direction of Jean-Louis Dumas, who introduced innovations such as the iconic Birkin bag, created in collaboration with actress Jane Birkin to combine functionality and luxury. This piece became a symbol of status and exclusivity, reinforcing the maison’s image as synonymous with impeccable craftsmanship and timeless sophistication.
