This piece by Paco Rabanne perfectly illustrate the branding. Is a dress by Rabanne himself in which, true to his style, he combines organza in a striking orange colour with reflective plastic applications and metallic textile paint.
Branding is the strategic process of building and managing a brand’s identity, with the aim of generating a clear, coherent and emotionally meaningful perception in its audience. It is not just about visual elements such as the logo, colours or typography, but about creating a holistic experience that communicates the brand’s values, personality and promise at every point of contact with the public.
CURIOSITIES
At MAM we have a total of 16 pieces by Paco Rabanne, all documented in collaboration with the maison.
In the 1960s, Rabanne became famous for his ‘experimental fashion’ collections, with iconic designs such as metallic chain dresses and geometric suits. In the late 1980s, his style evolved towards more commercial fashion, but he always maintained his trademark innovation. During this decade, her influence on fashion continued to be powerful, fusing futuristic aesthetics and sensuality.
