Trends
Trends are not random, but are carefully studied predictions by specialised agencies, designers and industry analysts, who anticipate consumer desires and propose stylistic directions that are reflected in each season’s collections.
Another interesting point about this design and Hanae Mori’s dress, from the Spring-Summer 1996 collection, is that they were not created in the same season. A trend can also remain in force for several years or even re-emerge. This shows that fashion is cyclical and that certain iconic elements can be reinterpreted in new collections, adapting to the values and needs of each era, thus maintaining their relevance in the industry.
A curious fact about Givenchy is that the brand was one of the first to create an iconic relationship between fashion and cinema, thanks to the friendship between Hubert de Givenchy and Audrey Hepburn. When they met in 1953, Givenchy thought he was going to work with Katharine Hepburn, not Audrey. Despite the initial misunderstanding, they ended up forging an inseparable friendship. Givenchy designed several of Audrey’s most iconic looks, including the black dress from ‘Breakfast at Tiffany’s’ in 1961, which became a symbol of timeless elegance.
The Givenchy house, founded in 1952 by Hubert de Givenchy, has been known for its timeless elegance and focus on Parisian sophistication. Known for its clean, refined silhouettes, the maison seamlessly blended couture tradition with modern style, defining an ideal of classic femininity that captivated icons such as Audrey Hepburn.
Throughout its history, Givenchy has undergone major creative transformations, incorporating bold visions that challenged its heritage without losing its essence. This ability to evolve has cemented its status as one of the most influential houses on the international fashion scene, masterfully fusing tradition and innovation.
