Trends
If we look at this Hanae Mori dress and the Givenchy dress from the Spring-Summer 1996 collection, we see that they share the same features: the use of gold and vibrant colours, the contrast of textures and natural motifs. This happens because, although creativity and inspiration are inherent to design, trends are used as a basis, well-studied predictions that anticipate consumer desires and that each brand interprets in its own style.
Fashion trends are stylistic currents that mark the evolution of clothing and consumption over time. They arise as a result of multiple factors, including socio-cultural changes, technological advances, artistic influences and the reinterpretation of past styles.
Despite having retired from the fashion world twenty years ago and being considered a niche designer, Hanae Mori is still a relevant and relevant figure in the world of fashion. Proof of this is that in 2024, Kylie Jenner, younger sister of the Kardashian-Jenner clan, chose a dress by the Japanese designer to attend her first Golden Globes. To be precise, she chose a black lace and beading dress from the 1995-96 Autumn/Winter Haute Couture collection.
Hanae Mori was a Japanese fashion designer known as Lady Butterfly, due to her recurrent use of this motif in her creations.
She founded her first atelier in 1951 and made her first appearance in New York in 1965 with her ‘East Meets West’ collection, thus being one of the pioneers in making that leap. Later, when she opened a Haute Couture showroom in Paris in 1977, she became the first Asian woman to be appointed a member of the Chambre Syndicale de la Couture Parisienne.
