The gangster

Typical American car used in Chicago gangster films. A very comfortable model that achieved great value and was a sales success thanks to Raymond Loewy’s modern designs. In 1915, 45,000 units were sold, and in 1949, 239,000 were sold.

Although the 1930s were a period of great economic hardship, known as the Great Depression, it was also a time of great excess in the automotive world, with V12 and V16 engines proliferating among the most luxurious manufacturers, such as Packard, Lincoln and Cadillac.

At the time, Studebaker was one of the most important car companies in America, but although it had a very wide and diverse range, it was not on a par with Detroit’s biggest names. For this reason, and at a time when television was an almost experimental technology, the best way to advertise itself was with a big event, which is why this car brand set out to create a giant car that would break all records.

The opening of the car’s doors is very unique, with the front door opening forwards and the rear door opening backwards, creating a wide-opening effect. Nowadays, there are cars that open in a similar way, but one door beats the other and it is necessary to open both. In the case of the Studebaker they are independent.